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About Jody Winning

And the Equine Journey!

I was born horse crazy. 

As a young girl, every waking hour was consumed with all things equine. A keen competitor in my younger years, I traveled to virtually all corners of Australia to compete in some of the country’s most prestigious events, achieving much success across several disciplines.

Drawing on my innate knowledge of the equine industry, I founded the niche market clothing labels of Freestyle Riding Apparel and Horse Crazy in 1990, creating unique fashion designs for horse lovers of all ages. After expanding operations to encompass both wholesale and retail sales throughout Australia and New Zealand, the business was sold in the late 1990’s. At that time I began my next successful equestrian enterprise, Equitainment, another niche market horse-related business, this time selling horse books and movies.  This business too went to a new owner, and continues to flourish today.

"This latest reincarnation of the earlier businesses, Freestyle Riding Apparel, is a range of quality fashion accessories and homewares to suit the most discerning equestrians."

Join the Club

So, now you have idea of what it's all about, why not join our mailing list? I promise not to bombard you with junk mail. Instead I'll only email once per month with new product updates. I will be introducing some new printing technologies to the range, so make sure you're subscribed to be the first in the know.

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